As the football world gears up for another thrilling season, a different kind of transfer is making headlines. Former Wimbledon hardman and Hollywood star Vinnie Jones has joined Mcw and the British Heart Foundation’s (BHF) “Restarting 11” – a team of football legends and real-life heroes on a mission to save lives by teaching CPR.
With cardiac arrests claiming thousands of lives annually, this campaign couldn’t be timelier. Jones, famous for his no-nonsense approach on the pitch, is now using his tough-guy persona to persuade fans to learn lifesaving skills in just 15 minutes.
Why Vinnie Jones Is the Perfect Ambassador
Jones isn’t new to CPR advocacy. His iconic 2012 “Hands-Only CPR” ad, set to the beat of Stayin’ Alive, has already helped countless people. Now, partnering with Mcw and BHF, he’s bringing that same energy to the Every Minute Matters campaign.
The Alarming CPR Confidence Gap
A recent Mcw-commissioned survey of 3,000 football fans revealed shocking gaps in CPR knowledge:
- 44% have witnessed someone needing CPR but hesitated to act.
- 42% have never received CPR training.
- 45% lack confidence to perform CPR in an emergency.
Misconceptions also play a role:
- 46% wrongly believe multiple training sessions are needed.
- 23% think CPR is too complicated.
Jones cuts through the noise: “Fans have nothing to fear—learning CPR takes just 15 minutes with BHF’s RevivR tool. Will you stand by or step up?”
How Football Is Driving Change
The Every Minute Matters campaign has already made waves:
- £380,000 raised during the Sky Bet Play-Offs.
- £50,000 donated via stoppage-time winners in EFL leagues.
- 70,000+ people trained via RevivR since May.
Graeme Souness, co-manager of the Restarting 11, praised Jones’ impact: “Vinnie’s passion is unmatched. If 270,000 fans learn CPR, we could fill three Wembleys with lifesavers.”
Why Every Minute Truly Matters
Cardiac arrests don’t wait:
- 30,000+ occur outside hospitals yearly in the UK.
- Survival rates drop 10% per minute without CPR.
- Fewer than 1 in 10 survive due to bystander inaction.
Dr. Charmaine Griffiths (BHF CEO) emphasizes: “Vinnie’s involvement is a game-changer. Confidence in CPR can mean the difference between life and death.”
Join the Movement
Mcw and BHF are calling on fans to:
- Learn CPR in 15 minutes with RevivR.
- Spread the word – share the campaign.
- Support the cause – every goal in EFL leagues raises funds.
As Jones puts it: “This isn’t just football—it’s about saving lives.”
Will You Step Up?
The Every Minute Matters campaign proves football’s power extends beyond the pitch. With Vinnie Jones leading the charge, Mcw is turning fans into lifesavers—one compression at a time.
Ready to make a difference? Learn CPR today and join the movement.
